SPRINGBOK RUGBY PLAYERS “DRIVEN BEYOND” BY LAND ROVER
Land Rover has been at the heart of Rugby for over two decades, from grassroots to the pinnacle of the sport. And in August, Land Rover South Africa will pay tribute to the Springbok team in the form of a marketing campaign #DrivenBeyond.
Lisa Mallett, Marketing Director, Jaguar Land Rover South Africa and sub-Sahara Africa, said:
“Land Rover has supported global rugby on every level. Here in South Africa, we are involved with local unions, clubs and rural schools, in the form of Rugby Goes Rural, to support the development of rugby at grass roots. Land Rover’s support of the Springboks, both on and off the field, is shared by our common values of integrity, composure, strength and capability. Land Rover enables these fearless athletes face the demands of pursuing their passion for the sport, building legends along the way.”
To perform at the pace...